Loeul & Piriot

Loeul & Piriot is a family business set up in 1906 and today the market leader of rabbit meat in France.
To communicate about their new production methods more respectful of the animal, I created this communication booklet and spent 2 days surrounded by 2.000 rabbits.
It took nearly 20 years signing my illustrations "lapin" to finally get commissioned to sketch rabbits…